Since no two natural diamonds are exactly alike, diamond certificates provide a lot of detail about a particular stone. You may find two diamonds with similar carat weight and dimensions, and the same color, clarity, and cut grades, and yet they look radically different from each other.

You may be tempted to always go with the cheaper diamond. But then you run the risk of that sub-standard appearance, clarity, and color.

With our diamonds, on the other hand, returns are rare...many, many years apart.

Sales are enduring, and loyal, satisfied customers are made.